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Shaping stories with strategy, creativity and heart

Laverne Cox
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Crisanta M. White, MBA

From fashion launches to cultural movements, explore my portfolio to see the stories, strategies and cultural moments behind the headlines.

Highlights

4.7B+ impressions for an Oh Polly collection launch with Victoria Villarroel, Kylie Jenner, Stassie Karanikolaou and top media coverage.

8.3M+ impressions for Dickies Girl’s Holiday Skate event, with coverage in Us Weekly PopSugar, and more.

95M+ impressions secured for Vegan Fashion Week, with coverage in Vogue, WWD, LA Times and Footwear News.

Strengthened Buchwald Talent’s trade visibility with consistent features in Variety, Deadline and The Hollywood Reporter.

Find My Work In:

Portfolio

PR is not just about headlines, it’s about creating moments people remember. I’ve shaped campaigns that lived on red carpets, in magazine spreads, at influencer dinners and even in grassroots wellness movements. My favorite part? Blending strategy with creativity to turn a pitch into a story that sticks.

Media Relations

From Vogue and Variety to The Hollywood Reporter and Business Insider, I’ve built trusted relationships with editors who know I’ll bring them stories worth telling.

Strategic Planning

Big picture thinker, detail-obsessed doer. I’ve crafted campaigns that aligned with brand goals, whether that meant launching an activewear line, navigating award season, or planning an event that lit up Instagram feeds.

Brand Development

Helping brands grow into their cultural identity is my sweet spot. I love connecting PR strategy with brand personality so the story resonates with both media and real people.

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More About Crisanta

Behind every headline is a story worth telling. For more than 10 years I’ve helped brands, leaders and creators share theirs in authentic, memorable ways.

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