Hi, I’m Crisanta. I believe PR is about more than headlines. It is about creating experiences people remember.
Over the past decade, I have helped launch fashion brands into the spotlight, guided agencies through award seasons, and turned advocacy campaigns into cultural conversations. My work has appeared everywhere from Vogue to Variety, but what I am most proud of is the trust I have built with clients, journalists, and communities along the way.
I bring equal parts strategy and care. That means I can draft a crisis statement in the morning, coach an executive before a big interview in the afternoon, and still find a fresh hook for a pitch by the end of the day.
When I am not in PR mode, you can usually find me photographing sunsets, getting lost in music or studying Ayurveda as I finish my Masters in Ayurveda and Integrative Medicine. My cat, Penelope-Chanel (yes, both names are required), keeps me humble.
Core Values
Authenticity
I believe the best stories are rooted in honesty. Whether I am pitching to a journalist or helping a client prepare for an interview, I focus on building genuine trust. No spin, just storytelling that feels real.
Innovation
Creativity is my favorite part of the job. I love finding fresh ways to break through noise, whether that is securing unexpected coverage in a dream outlet, building an event that sparks conversation, or finding a new narrative thread no one else has told yet.
Resilience
PR is not always glamorous. It can mean fielding tough questions, navigating last-minute changes, or managing a crisis with the world watching. I stay calm, find clarity, and turn challenges into opportunities.
Connection
At its core, PR is about relationships. I thrive on connecting people, whether that means linking brands with audiences, leaders with ideas, or stories with the communities that need to hear them.
Fun Facts
