Buchwald

Buchwald sought more consistent visibility in entertainment trade coverage to elevate its visibility against larger competitors. To achieve this, talent announcements, new projects, and casting updates were pitched directly to editors and reporters. Award trackers were developed to support timely positioning during award season, and executive thought leadership topics were created to strengthen the agency president’s visibility. Relationships were built with editors at Variety, Deadline, and The Hollywood Reporter to ensure consistent placement and credibility.