HEAL Book Launch

Kelly Noonan Gores wanted to establish credibility for her first book, HEAL, beyond the audience of her acclaimed documentary. The goal was to deepen her reach throughout the broader holistic, wellness, and yoga community while affirming Kelly’s authority as an author. This required grassroots support from micro-influencers and a standalone identity for the book.

For the launch of Kelly Noonan Gores’ first book, HEAL, PR efforts focused on generating grassroots buzz and expanding author credibility within wellness and holistic communities. Galleys were sent to wellness bloggers, holistic influencers, and micro-influencers to drive authentic social engagement on Instagram. The book was pitched to wellness, lifestyle, and cultural media, while talking points were drafted to prepare for press opportunities. Support was also provided for the Los Angeles launch event at Spring Place, which was attended by Sylvester Stallone and various holistic health thought leaders.

The launch helped to elevate Kelly’s notoriety as a first-time author and expanded her reach within wellness and spiritual communities. Celebrity attendance and influencer support reinforced the book’s impact, while public figures including Miranda Kerr, Maria Menounos and Danielle LaPorte spoke positively about HEAL. The launch deepened the identity of HEAL as part of a mission-driven media brand, building on Kelly’s work across film, podcast, and literature.

HEAL Book Launch

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