Oh Polly

To support Oh Polly’s U.S. debut, an intimate launch dinner was produced with influencer Victoria Villarroel at Catch LA, attended by Kylie Jenner, Anastasia Karanikolaou, Olivia Jade, Devin Brugman, and other high-profile names. Influencer seeding campaigns were directed, and stylists were engaged to place Oh Polly looks on celebrities and tastemakers. The brand’s Bo + Tee activewear line was introduced to U.S. editors, while ongoing product launches were pitched to fashion and lifestyle outlets. PR support also extended to photoshoots, including staffing and media alignment.

The Victoria Villarroel event and accompanying campaign generated 174M+ social media impressions from attendee content and 4.7B+ total media impressions. Beyond the event, influencer seeding and celebrity styling placements kept the brand consistently visible on red carpets and in street-style moments. Editorial coverage spanned outlets such as Refinery29, People, InStyle, Us Weekly, E! Online, Daily Mail and Page Six. The introduction of Bo + Tee expanded the brand’s reach into the U.S. activewear market, and ongoing pitching secured sustained media attention. Together, these efforts positioned Oh Polly as a cultural player in the U.S. fast-fashion space and strengthened its reputation with both media and consumers.