pocket.watch

pocket.watch, a digital-first kids’ entertainment studio, wanted to increase its credibility and visibility as both a company and a leader in the creator economy. Although its roster included some of the most recognizable kids’ content creators (like Ryan’s World, Love, Diana, and Onyx Family), the challenge was to expand coverage beyond YouTube success stories into mainstream media and industry trades while elevating executive leadership.

PR efforts supported both the company’s executive leadership and its roster of family creators. Media pitching and press material development highlighted creator-led projects, including the launch of Ryan’s World: Super Spy Ryan in partnership with Amazon Kids+. Coverage was expanded beyond YouTube narratives by positioning pocket.watch and its talent as mainstream family entertainment. Executive visibility was strengthened through thought leadership topics for company leaders, briefing preparation, and relationship-building with industry trades to ensure their voices appeared in broader creator economy conversations.

Combined reach of 117M+ million with coverage in outlets like Variety, CBS News, Business Insider, Kidscreen, Tubefilter, PCMag and The Toy Insider through PR efforts. Executive visibility increased through trade features in Variety, while creator ventures earned steady consumer coverage that broadened recognition with parents, buyers, and industry stakeholders. Collectively, the work strengthened pocket.watch’s reputation as a leading studio for kids creators.

pocket.watch

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