Vegan Fashion Week

By 2019, Vegan Fashion Week was only in its second season. Despite early buzz, it needed to prove it wasn’t just a niche event, but a legitimate cultural force in fashion. The challenge was to elevate credibility with media, attract high-profile talent, and establish the event as an annual destination on the fashion calendar.

As the sole PR lead for Vegan Fashion Week’s second season, all communications efforts were developed and executed in-house. Media outreach targeted fashion, lifestyle, sustainability, and vegan outlets. Celebrity and talent attendance was facilitated, including Mena Suvari, Emily Deschanel, Kate Nash, Persia White and Moby. Designer and brand partnerships were coordinated, with curated gift bag donations supporting event visibility. Messaging was crafted to highlight the event’s mission of demonstrating that sustainable and ethical fashion could be both high quality and culturally relevant.

Efforts resulted in coverage with a total reach of 95M+, 419K estimated article views, and nearly 2K social engagements. Coverage appeared in Vogue, WWD, LA Times, Nylon, The Hollywood Reporter, Footwear News, VegNews, Livekindly, The Telegraph and LA Weekly. The event earned recognition as an annual cultural moment, strengthened designer credibility, and helped position Los Angeles as a hub for ethical fashion.

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Vegan Fashion Week

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